Tuesday, April 16, 2019
Successful launch for ‘POP-UP COURT’
‘POP - UP COURT‘ launched with amazing ratings on the Belgian screen yesterday. The new legal road show captured a strong market share for VTM of 32,2 % in the 18-44 target group compared to the average market share of the channel of 24,7% (2019).
The format created by Belgian producer 100.000VOLTS.TV, follows a team of experienced attorneys and judges that travel aboard the mobile POP-UP COURT to town squares across the nation, to help those in legal need. Whatever the issue, the POP-UP COURT attorneys are ready to offer free professional advice. For pre-selected cases, one of the expert judges visit those involved, to investigate and evaluate the case at the scene offering legal advice, reconciliation and even a binding verdict if needed.
Be-Entertainment will launch the new insightful legal format with a big take up for the viewer in Cannes at MIPTV next week.