Wednesday, April 14, 2021
PROPAGATE AND BE-ENTERTAINMENT JOIN FORCES ON ‘PROJECT CUPID’ FOR THE US
Indie Producer Propagate and international distribution company Be-Entertainment have teamed up to bring award-winning diversity dating format ‘Project Cupid’ to the US.
The lighthearted format, which helps people with a mental challenge find love, scored both strong ratings and positive press in Belgium, where it aired on VTM last year. Just one week after the launch of the show in Belgium, John de Mol’s Talpa Network ordered a local Dutch series to air on his SBS6. VTM has also since commissioned a second series.
The format, which just received the C21 international format award in the reality category, sees two hosts open a temporary dating agency to help these unique daters to find their perfect match. A special first date is designed to make them feel at ease and help them shine. Over the course of the following episodes the viewer finds out if the daters become actual couples.
‘Project Cupid’ is developed and produced by Roses are Blue, the creators behind the successful diversity series ‘Down the Road’ and the international hit format ‘The Way Out’.