Monday, April 16, 2018
The international success of ‘Greetings from 19xx’ continues with strong launch on TV4 in Sweden
The international success of ‘Greetings from 19xx’ continues
with strong launch on TV4 in Sweden
After its huge success on VTM in Belgium and its high-profile launch on RTL4 in the Netherlands, ‘Greetings from 19xx’ was a big hit on TV4 in Sweden where it launched last Thursday evening. The first episode of the show garnered a market share of 30.4% in the 15-64 target group, a whopping 30% increase for TV4.
‘Greetings from 19xx’ (original title Groeten Uit 19xx) debuted in 2017 on VTM. It attained market shares of nearly 50% in the 18-54 target, doubling the channel’s average market share. In addition, it was met with enormous positive response on social media. The second successful series aired this spring, after which broadcaster VTM promptly ordered two additional seasons.
In the Netherlands, RTL4 just finished airing season 1. With an average of 1.1 million viewers and a 19% market share, ‘Greetings from 19xx’ was the best scoring weekday show for the channel this spring. And, as in Belgium, response on social media and in the press was tremendous and positive. Casting for season 2 is already taking place.
The next country to launch the show is Denmark, where it’s set to begin airing on TV2 in August. In addition, negotiations are currently taking place in several key TV markets.
The highly successful factual entertainment format sees one celebrity family per episode experience a family weekend as if it took place in the year the celebrity turned 12. Everything the family does is a throwback to 19xx, including the foods they eat, the TV programs they watch, the clothes they wear, the way they style their hair and yes, even the way they party! They also share their childhood memories with their family and the nation.
Greetings From 19xx was developed and is being produced by Lecter Media in Belgium and The Netherlands. Lecter Media is distributing the format in cooperation with Be-Entertainment.