Tuesday, December 1, 2020
DUTCH SBS6 ACQUIRES RIGHTS TO BELGIAN DATING FORMAT ‘PROJECT CUPID’
Dutch John de Mol-owned network SBS6 has acquired the local rights to recently-launched Belgian Diversity Dating Format ‘Cupido Ofzo’, internationally distributed as ‘Project Cupid’ by Be-Entertainment.
Last week’s launch of the new format on VTM in Belgium scored both high ratings and a lot of positive press.
The format sees two hosts open a temporary dating agency to help people with a mental challenge to find their perfect match. A special first date is designed to make them feel at ease and enhance the chances of success. Over the course of the following episodes we follow the various love stories to find out if the daters become actual couples.
Gepke Nederlof, MD at Be-Entertainment: ”We’re very proud to announce a first deal for ‘Project Cupid’ only one week after the Belgian launch and we’re looking forward to bringing this heartwarming new format to the Netherlands together with SBS.”
‘Project Cupid’ is developed and produced by Roses are Blue, which is also behind the successful diversity series ‘Down the Road’ and the international hit format ‘The Way Out’.