Thursday, September 6, 2018
Best launch to date for Telly Test
‘TELLY TEST’ CONTINUES ITS SUCCESS
‘Telly Test’ (local title: Beste Kijkers) has scored yet another success after five highly rated series in both Belgium and the Netherlands. The launch of the sixth series in Belgium was the best all seasons to date. Capturing a strong market share for VTM of nearly 30 percent (29,8%) in the 18-44 target group and a whopping 47,2% in the hard to reach young target group(15-24). Increasing the average 2018 market shares of these target groups with 25% and over 85% respectively.
Based on a Pilot Studio idea, ‘Telly Test’ takes viewers through the most amusing, moving and notable TV clips from the previous week. Led by a charming host, two comedic team captains each invite a famous TV fanatic to battle the other over four rounds and a final. Trending talk show conversations, funny reality scenes and weird mispronunciations during live news coverage are cleverly combined to deliver a hilarious show for the entire family.
Be-Entertainment will represent the format in Cannes at MIPCOM.