Tuesday, November 24, 2020
BELGIAN VIEWERS EMBRACE ‘PROJECT CUPID’ ON VTM
Last night’s launch of new diversity dating format ‘Project Cupid’ on VTM in Belgium scored both strong ratings and a lot of positive press. The lighthearted format, which helps young people with a mental challenge to find love, captured a substantial market share of 30,2% in the 18-44 target group (vs the channel's average market share of 26,1% (18-44, YTD)).
The format sees two hosts open a temporary dating agency to help these unique daters to find their perfect match. A special first date is designed to make them feel at ease and help them shine. Over the course of the following episodes we track the various love stories to find out if the daters become actual couples.
Says Be-Entertainment MD Gepke Nederlof, who represents the format internationally: “Diversity is something that a lot of broadcasters are looking for and this show hits all the right notes. Even though the theme of the program is quite delicate, adding format elements serves to enhance the program and the chances of the daters finding love.”
‘Project Cupid’ was developed and produced by Roses are Blue, who are also the creators behind the successful diversity series ‘Down the Road’ and the international hit format ‘The Way Out’.